The SAKES brand upgrade press conference was grandly held on November 29, 2024 at the Ruili Hotel in Shanghai International Automobile City.
The SAKES brand has gone through a 20-year history since its establishment in 2004, and SAKES Shanghai Co., Ltd. has also gone through an eight year development process. The changes in the consumer market after the epidemic have brought new challenges. We hope to explore the future development direction of the industry through brand upgrading and the participation of numerous outstanding representatives and industry partners of automotive parts companies.
Deeply elaborated on the importance of brand design and upgrading, and demonstrated the specific practice of SAKES brand upgrading through identification, symbols, colors, packaging, and other aspects. He emphasized the importance of brand continuity and standardized design, while proposing strategies to enhance brand memory and recognition through brand slogans and stories. During the upgrade process, SAKES retained the original brand elements while incorporating new design concepts. Four pointed stars are not only used for logo design, but should also be integrated into various aspects of brand packaging, marketing, etc., to form a unified brand image.
Through detailed explanations and examples, specific measures and visions for team upgrading and business transformation were demonstrated, emphasizing the importance of service quality and customer experience, as well as achieving win-win goals through innovation and cooperation. The sales team is divided into five major regions, emphasizing the combination of individual abilities and team spirit. SAKES provides 20% of the current year's purchase amount for spot returns and exchanges, twice a year, to help customers update their inventory. Upgrade from a two-year warranty to a four-year warranty, promise to handle after-sales issues within 30 days, and implement original parts warranty through additional insurance to reduce customer risks.
Detailed introduction of SAKES' product positioning, upgrade examples, product line classification, sales situation, development process, development planning, inventory management, and quality management. SAKES emphasizes quality, value, innovation, and service, and is committed to winning customer favor through product upgrades and high-quality services. At present, SAKES has 87 product lines and is continuously developing the market.
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